How this boutique digital marketing firm won a new big brand customer with the help of Purposely.ai

We connected with Open Oceans a few years ago through a shared contact, and have been iterating our product ever since based on their feedback. Their clients and internal brands have been some of the original test cases for our earliest and newest features. In fact, Open Oceans saw so much promise in our approach to tackling the Creative Insights challenge that they joined Purposely.ai’s Angel fundraising round last year. But perhaps the biggest moment in our partnership came when they had a big pitch opportunity. 

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The Challenge

As all healthy businesses, Open Oceans needed to continue growing. They saw an opportunity for just that when they had a chance to pitch a large global footwear  brand for their strategic consulting and digital advertising services. So where does Purposely.ai fit in?

Given the value Open Oceans knew was possible through Purposely.ai, they wanted to tout their cutting-edge AI insights capabilities in the pitch. They also wanted to leverage their position as a Preferred Beta Partner and Angel investor to demonstrate their commitment to remaining on the cutting edge of digital marketing. The prospective client also asked them to provide thoughts on how they were future-proofing their program, and Purposely was their key answer to that. Open Oceans highlighted all of this in the pitch, with slides dedicated to Purposely.ai.

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The Result

You guessed it, Open Oceans won the pitch! A $200k deal, which is no small feat for a boutique consulting agency. What’s more, they’ve delivered impressive results since kicking off. Namely, Open Oceans delivered a 2X increase in ROAS, and a 100% increase in brand traffic on Google compared to the prior high in the last 5 years. They have also taken over all creative production for the global sandals brand. This would not have been possible without Purposely.ai.

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We love Purposely and see it as one of the most cutting edge tools in our toolbox. But we didn’t realize how much it would help us with client pitches! Our new client was thrilled to hear that we are investing in technology to leverage AI for faster learning and smarter marketing. Purposely has become a key part of our pitches, and helps us quickly show that our agency is ready to stay at the top of our game through the AI revolution. Ben Gaston, Co-Founder at Open Oceans

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_{Slide used in Open Oceans’ pitch to global footwear brand:}

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Given the larger role on the Creative side, Open Oceans is now piloting the latest toolset from Purposely.ai, allowing for automatic data-driven Creative Concepting. More info on this tool will be shared publicly soon.

Purposely.ai has many use cases and value props. ROI increase is the most important, and we’ve shown that we can enable it in more ways than one. This case study is one of many where Purposely.ai has equipped businesses to achieve meaningful outcomes, proving that our insights can empower clients to thrive in a competitive landscape. If you represent a digital ad agency and you’re interested in learning more about how Purposely.ai can help you win new clients, feel free to sign up with your work email and we’ll be in touch.