The Result: You guessed it, Open Oceans won the pitch! A $200k deal, which is no small feat for a boutique consulting agency. What’s more, they’ve delivered impressive results since kicking off. Namely, Open Oceans delivered a 2X increase in ROAS, and a 100% increase in brand traffic on Google compared to the prior high in the last 5 years. They have also taken over all creative production for the global sandals brand. This would not have been possible without Purposely.ai.

The results were promising almost immediately, and by the end of the test, we saw a 55% improvement in cost-per-lead over the previous period (from $8.22 to $3.67), and a 48% improvement in CPL in the 3 new ads compared to all other lead gen ads in the account, year-to-date. The new ads generated 118 leads in just over a month. We did also see a lift in their secondary KPI, CTR, compared to both YTD (+19%) and previous period (+48%).

As the top digital marketing firm serving nonprofits, M+R wants to remain ahead of the curve, which includes staying at the forefront on AI tools. They also do a ton of planning and production of creative for Meta advertising, and otherwise. M+R didn’t have a streamlined way to develop messaging + visual assets that are likely to perform well based on their clients' past data, goals, timing, and countless other factors.