The results were promising almost immediately, and by the end of the test, we saw a 55% improvement in cost-per-lead over the previous period (from $8.22 to $3.67), and a 48% improvement in CPL in the 3 new ads compared to all other lead gen ads in the account, year-to-date. The new ads generated 118 leads in just over a month. We did also see a lift in their secondary KPI, CTR, compared to both YTD (+19%) and previous period (+48%).

After using Purposely for nearly 6 months, Laura Carpenter Consulting has saved roughly an hour of time per client report (compared to doing a proper creative report manually). With weekly reporting across 3-4 clients, that amounts to 12-16 hours saved per month. With an assumption of time valued at $200/hr, that’s $2,400-$3,600 in time-savings value per month.

As the top digital marketing firm serving nonprofits, M+R wants to remain ahead of the curve, which includes staying at the forefront on AI tools. They also do a ton of planning and production of creative for Meta advertising, and otherwise. M+R didn’t have a streamlined way to develop messaging + visual assets that are likely to perform well based on their clients' past data, goals, timing, and countless other factors.

Nashville-based marketing and communications agency MP&F Strategic Communications engaged Purposely in the fall of 2022 as an early beta partner to help manage a key client with a portfolio of brands. They ran Facebook ads for 30+ brands in the healthcare space, and needed a more streamlined way of managing it all.