The lack of transparency in AI technology, especially in the context of creative industries like advertising, poses significant risks to human understanding and authenticity.

Generative AI may be the most game-changing technology for writers since the invention of the PC. Will it usher in new opportunities or push us out the door?

Being open-minded is essential to adopting a healthy approach to change. AI is no exception.

The Result: You guessed it, Open Oceans won the pitch! A $200k deal, which is no small feat for a boutique consulting agency. What’s more, they’ve delivered impressive results since kicking off. Namely, Open Oceans delivered a 2X increase in ROAS, and a 100% increase in brand traffic on Google compared to the prior high in the last 5 years. They have also taken over all creative production for the global sandals brand. This would not have been possible without Purposely.ai.

The results were promising almost immediately, and by the end of the test, we saw a 55% improvement in cost-per-lead over the previous period (from $8.22 to $3.67), and a 48% improvement in CPL in the 3 new ads compared to all other lead gen ads in the account, year-to-date. The new ads generated 118 leads in just over a month. We did also see a lift in their secondary KPI, CTR, compared to both YTD (+19%) and previous period (+48%).

After using Purposely for nearly 6 months, Laura Carpenter Consulting has saved roughly an hour of time per client report (compared to doing a proper creative report manually). With weekly reporting across 3-4 clients, that amounts to 12-16 hours saved per month. With an assumption of time valued at $200/hr, that’s $2,400-$3,600 in time-savings value per month.

Learn how to plan and launch a Meta ads campaign from our founder in this multi-part series.

Learn how to plan and launch a Meta ads campaign from our founder in this multi-part series.

Learn how to plan and launch a Meta ads campaign from our founder in this multi-part series.