The lack of transparency in AI technology, especially in the context of creative industries like advertising, poses significant risks to human understanding and authenticity.

Generative AI may be the most game-changing technology for writers since the invention of the PC. Will it usher in new opportunities or push us out the door?

Being open-minded is essential to adopting a healthy approach to change. AI is no exception.

The results were promising almost immediately, and by the end of the test, we saw a 55% improvement in cost-per-lead over the previous period (from $8.22 to $3.67), and a 48% improvement in CPL in the 3 new ads compared to all other lead gen ads in the account, year-to-date. The new ads generated 118 leads in just over a month. We did also see a lift in their secondary KPI, CTR, compared to both YTD (+19%) and previous period (+48%).

After using Purposely for nearly 6 months, Laura Carpenter Consulting has saved roughly an hour of time per client report (compared to doing a proper creative report manually). With weekly reporting across 3-4 clients, that amounts to 12-16 hours saved per month. With an assumption of time valued at $200/hr, that’s $2,400-$3,600 in time-savings value per month.

As the top digital marketing firm serving nonprofits, M+R wants to remain ahead of the curve, which includes staying at the forefront on AI tools. They also do a ton of planning and production of creative for Meta advertising, and otherwise. M+R didn’t have a streamlined way to develop messaging + visual assets that are likely to perform well based on their clients' past data, goals, timing, and countless other factors.

Learn how to plan and launch a Meta ads campaign from our founder in this multi-part series.

Learn how to plan and launch a Meta ads campaign from our founder in this multi-part series.

Learn how to plan and launch a Meta ads campaign from our founder in this multi-part series.