PerspectivesBeware of the Great “Black-Boxing” in AI

The lack of transparency in AI technology, especially in the context of creative industries like advertising, poses significant risks to human understanding and authenticity.

Read More

How this “All In” Agency Cut Their Lead Gen Costs in Half using Purposely.ai

Customer Stories

The results were promising almost immediately, and by the end of the test, we saw a 55% improvement in cost-per-lead over the previous period (from $8.22 to $3.67), and a 48% improvement in CPL in the 3 new ads compared to all other lead gen ads in the account, year-to-date. The new ads generated 118 leads in just over a month. We did also see a lift in their secondary KPI, CTR, compared to both YTD (+19%) and previous period (+48%).

Read More

How this Paid Social Expert uses Purposely.ai to Automate Creative Reporting

Customer Stories

After using Purposely for nearly 6 months, Laura Carpenter Consulting has saved roughly an hour of time per client report (compared to doing a proper creative report manually). With weekly reporting across 3-4 clients, that amounts to 12-16 hours saved per month. With an assumption of time valued at $200/hr, that’s $2,400-$3,600 in time-savings value per month.

Read More

Beware of the Great “Black-Boxing” in AI

Perspectives

The lack of transparency in AI technology, especially in the context of creative industries like advertising, poses significant risks to human understanding and authenticity.

Read More

Beware of the Great “Black-Boxing” in AI

Perspectives

The lack of transparency in AI technology, especially in the context of creative industries like advertising, poses significant risks to human understanding and authenticity.

Read More

A Professional Writer Thinks About AI

Perspectives

Generative AI may be the most game-changing technology for writers since the invention of the PC. Will it usher in new opportunities or push us out the door?

Read More

Progress and an Open Mind to Change

Perspectives

Being open-minded is essential to adopting a healthy approach to change. AI is no exception.

Read More

How this “All In” Agency Cut Their Lead Gen Costs in Half using Purposely.ai

Customer Stories

The results were promising almost immediately, and by the end of the test, we saw a 55% improvement in cost-per-lead over the previous period (from $8.22 to $3.67), and a 48% improvement in CPL in the 3 new ads compared to all other lead gen ads in the account, year-to-date. The new ads generated 118 leads in just over a month. We did also see a lift in their secondary KPI, CTR, compared to both YTD (+19%) and previous period (+48%).

Read More

How this Paid Social Expert uses Purposely.ai to Automate Creative Reporting

Customer Stories

After using Purposely for nearly 6 months, Laura Carpenter Consulting has saved roughly an hour of time per client report (compared to doing a proper creative report manually). With weekly reporting across 3-4 clients, that amounts to 12-16 hours saved per month. With an assumption of time valued at $200/hr, that’s $2,400-$3,600 in time-savings value per month.

Read More

How this preeminent agency is using Purposely.ai to optimize top-tier nonprofits’ Facebook ads Creative

Customer Stories

As the top digital marketing firm serving nonprofits, M+R wants to remain ahead of the curve, which includes staying at the forefront on AI tools. They also do a ton of planning and production of creative for Meta advertising, and otherwise. M+R didn’t have a streamlined way to develop messaging + visual assets that are likely to perform well based on their clients' past data, goals, timing, and countless other factors.

Read More

How to Plan and Launch a Successful Meta Ads Campaign, Part 4

Learning

Learn how to plan and launch a Meta ads campaign from our founder in this multi-part series.

Read More

How to Plan and Launch a Successful Meta Ads Campaign, Part 3

Learning

Learn how to plan and launch a Meta ads campaign from our founder in this multi-part series.

Read More

How to Plan and Launch a Successful Meta Ads Campaign, Part 2

Learning

Learn how to plan and launch a Meta ads campaign from our founder in this multi-part series.

Read More
  • Purposely.ai Creative Test Delivers 162% Performance Increase for Facebook Ads

    updates

    Purposely.ai announced the results of an AI-backed, creative analytics pilot yielding notable improvements in Facebook advertising performance.

    Read More
  • Demo Day: Techstars Future of Ecommerce powered by eBay

    updates

    Join us for an evening of live pitches from our 12 Techstars Future of Ecommerce powered by eBay companies followed by refreshments and networking.

    Read More
  • Techstars Future of Ecommerce Powered by eBay Announces Inaugural Cohort

    updates

    Purposely is included in the Techstars 2023 inaugural cohort.

    Read More
  • How AI can optimize marketing results, The Brand Growth Podcast

    updates

    Founder and CEO of Purposely.ai speaks with Guta Tolmasquim, CEO of Purple Metrics and the Brand Growth Podcast host, about how AI has helped marketing teams to be more efficient on processes and creativity nowadays and in a future perspective.

    Read More
Create what works with Purposely.ai
JOIN THE WAITLIST
ANNOUNCEMENT

This is a sample announcement header

Lorem ipsum dolor sit amet consectetur. Duis etiam tincidunt risus enim auctor. Suspendisse leo at eget mi cursus nisl placerat et molestie. Sit ac nisl arcu fringilla viverra at ipsum lacus tortor.