The lack of transparency in AI technology, especially in the context of creative industries like advertising, poses significant risks to human understanding and authenticity.

Generative AI may be the most game-changing technology for writers since the invention of the PC. Will it usher in new opportunities or push us out the door?

Being open-minded is essential to adopting a healthy approach to change. AI is no exception.

As the top digital marketing firm serving nonprofits, M+R wants to remain ahead of the curve, which includes staying at the forefront on AI tools. They also do a ton of planning and production of creative for Meta advertising, and otherwise. M+R didn’t have a streamlined way to develop messaging + visual assets that are likely to perform well based on their clients' past data, goals, timing, and countless other factors.

Nashville-based marketing and communications agency MP&F Strategic Communications engaged Purposely in the fall of 2022 as an early beta partner to help manage a key client with a portfolio of brands. They ran Facebook ads for 30+ brands in the healthcare space, and needed a more streamlined way of managing it all.

Learn how to plan and launch a Meta ads campaign from our founder in this multi-part series.

Learn how to plan and launch a Meta ads campaign from our founder in this multi-part series.

Learn how to plan and launch a Meta ads campaign from our founder in this multi-part series.